WHY SHOULD I HIRE AN AGENCY?
Whether your in-house staff is over-stretched or it does not specialize in the needed area, an outside agency with expertise in your niche can provide invaluable insight and a fresh perspective. An agency can help you achieve new goals such as targeting a different demographic or planning a new type of event. Furthermore, the agency will handle all of the minute details of executing the plan while you focus on the big picture. The right agency can be an immense asset to your company and will save you time and money.
Every company needs a strong image that will set it apart from its competition and assure its customers that they are receiving superior value. Every company must clearly identify its brand and create a strategy that effectively communicates the brand to its target audience. That is what an agency orchestrates.
WHAT EXACTLY IS BRANDING?
Branding is creating a distinct image for your product or service that tells the world exactly what it is and why it is unique. Brand management is the art of inventing and maintaining a brand. Brand strategy is a series of tactics used to communicate what the brand is to its audience and ingrain it in their memories. Some of the ways branding can manifest itself is through images and graphics, a vibrant spokesperson, other companies it partners with, the way it is talked about online, its presence in the world marketplace, and the types of events it throws. A successful occasion will be flawlessly executed and create the perfect atmosphere and experience to convey your brand to your guests.
CHOOSING AN AGENCY
Once you have identified a potential candidate, the best place to start is with an open discussion about your needs and what the agency can offer you. Does it specialize in what you are looking for? Does it have examples of similar work they have executed in the last few years? What other clients of the agency had comparable needs? Do you feel like your organizations would have a good working relationship? How does it select their team that will be assigned to your project? How does it update you on their progress? What sort of timeline does it utilize and what is its payment plan?
Once you have had all of your questions adequately answered, you can choose to submit a ‘Request for a Proposal’.